Toyama City has been selected as one of the "52 Places to Visit in 2025" by the New York Times.
On January 7, 2025, The New York Times in the United States,The "52 Places to Go in 2025" list was announced, and Toyama City and Osaka City were selected from Japan.
Every January, the New York Times selects and publishes a list of recommended travel destinations around the world, and in 2025, Toyama City was chosen as the 30th destination.


Selected as one of the 52 places to visit in 2025.

The following is an excerpt from the January 7th online edition of the New York Times.
https://www.nytimes.com/interactive/2025/travel/places-to-travel-destinations-2025.html
Homepage, Japan
Enjoy cultural wonders and culinary delights while skipping the crowds
Cradled on one side by the Japanese Alps and on the other by the Sea of Japan, the city of Toyama as a gateway to the Noto Peninsula, which was devastated in 2024 by an earthquake and torrential rain and, although still recovering, is now courting tourists as part of its recovery efforts. The Glass Art Museum, which contains a public library and was designed by Kengo Kuma, is a towering cathedral of timber and light. In early September, the lantern-lit Owara Kaze no Bon festival fills the suburb of Yatsuo with dance. Many of Toyama's culinary delights are southeast of its historical castle and central park: Alpes offers French bistro bites; Hida unexpectedly — but deliciously — pairs natural wine with oden (one-pot dishes) and izakaya (Japanese pub) fare; Suzukeema serves seasonal Japanese curries. Sip coffee surrounded by model trains at Blue Train and end the day with a cocktail at Hanamizuki-no-heya, a family-run Jazz bar. — Craig Mod —
Toyama, Japan
Enjoy cultural experiences and gourmet food to the fullest while avoiding crowds.
Toyama City, nestled between the Northern Alps on one side and the Sea of Japan on the other, plays a vital role as the gateway to the Noto Peninsula. The Noto Peninsula, devastated by the 2024 earthquake and heavy rains, is still in the process of recovery, and as part of that effort, it is actively working to attract tourists. The glass museum, which includes a public library designed by Kengo Kuma, stands tall as a "cathedral" woven from wood and light. In early September, Yao comes alive with the "Owara Kaze no Bon" festival, filling the streets with dancers illuminated by lanterns. Toyama's culinary scene is concentrated southeast of its historic castle and central park. A variety of options are available, including the French bistro "Alp," the izakaya "Hida" where you can enjoy natural wines and oden, and "Suzukima" which serves Japanese-style curry using seasonal ingredients. Alternatively, you can enjoy coffee surrounded by model trains on the Blue Train, or end the day with a cocktail at the family-run jazz bar "Hanamizuki no Heya." - Craig Modo -
Things mentioned in the article
Here's what was featured in the New York Times article.
Toyama Glass Art Museum

Owara-style Bon

| Store name | |
|---|---|
| Wine Bar Alp | Social media coordinator |
| Flying bullet | Social media coordinator |
| Suzukima | Social media coordinator |
| Blue train | Toyama Tourism Guide |
| Dogwood Room | Social media coordinator |
The article was written by Craig Mod
Things mentioned in the comments article
Here are some comments from Craig Mod that were featured in his article.
https://craigmod.com/ridgeline/200/
| Store name | |
|---|---|
| Sixth or Third Coffee Stand | Social media coordinator |
| hazeru coffee SOGAWA BASE storetransfer) | Official URL |
| Yamamuro | Google map |
| ジェリコの戦い | Google map |
| コットンクラブ | Official URL |
| URA DAILY STAND | Social media coordinator |
| イソップ | Google map |
| Double Tree by Hilton Toyama | Official URL |
| ANA Crowne Plaza Hotel Toyama | Official URL |
Map of facilities and stores related to the New York Times
This is a map summarizing the facilities and shops listed above.
Introducing videos and features related to the New York Times.

Following Toyama City's selection as one of the "52 Places to Go in 2025" by the New York Times, we participated in the "Japan Parade & Street Fair" held in New York on Saturday, May 10, 2025. The Mayor of Toyama City, the Chairman of the Etchu Yatsuo Tourism Association, and the Etchu Yatsuo Owara Preservation Society participated from our city, promoting Toyama City from a float adorned with designs of the Tateyama mountain range and other landmarks.

Toyama City Downtown Tourist Information Center (February 18, 2025 onwards)

This guide features a model itinerary that takes you to popular spots and shops featured in the New York Times.
A tourism promotional video themed around unique experiences and high-quality travel in Toyama City.
Highlights video of the Japan Parade *Toyama City's PR segment starts at 16:13